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With more and more people staying at home now, online shopping might be the place to go. Supermarkets usually try to lure customers in, with ‘new customer codes’, so if you haven’t shopped online at one of them, you can make a saving.

You’ve likely seen new customer codes in the past and overlooked them, either because you have a place you always shop at, or didn’t think it was worth it.

But whether you’re a regular shopper online, or have never shopped online before, these could come in handy. Here’s why and what is on offer right now.

What are new customer offers?

If you’ve never shopped online at a specific supermarket, you can use a new customer code on your first shop to get money off. This is usually between £10-20 off, but there’s usually a high minimum spend attached to them.

At this time, a lot of supermarkets have stopped their new customer code offers due to increased demand, but there are still ways to save money if you’re a new customer at different supermarkets.

Most supermarkets dish them out, meaning even if you’re an online shopping veteran, there’s probably at least one you haven’t used.

If there’s a supermarket you haven’t shopped at online, and there’s an offer to get money off your first shop, you can switch for a week, and then resume normal shopping once you’ve used the code.

If you’re an online shopping newbie, there is nothing to stop you doing your online shopping at a different supermarket every week, claiming every new customer offer as you go – potentially saving £60.

This is probably only good for you if you do branded shopping, where the same goods can be found at different supermarkets.

Even if you’re loyal to a certain supermarket, switching for a week to save as much as £10 off a £40 spend, which could make a big difference to your wallet.

£60 worth of offers to claim

Currently, there are offers you can use from the likes of Tesco, Waitrose, Ocado, Morrisons & Iceland.

Warning: These websites may be running at capacity – so it may take a little while to get on. If you can shop at times when others might not be shopping (10pm-7am), you’re more likely to get your cashback to track.


  • Waitrose codes – £10 off your first three £80 shops – Online codes: (First – AQ1FM21) (Second – NQ1FM22) (Third – NQ1FM23)

Orders must be completed by Thursday 9th April. You can use one, two or all three codes, depending on how much you do your online shopping. Normal exclusions apply, but full details are on Waitrose’s website.


  • Tesco – £10.24 cashback on a £45 spend

Delivery slots are extremely limited… but you can get £10.24 cashback on your first £45 spend by clicking through Quidco’s Tesco page (new members sign up here).

If your chosen cashback website is TopCashback, you can get £8 back on a £50 spend instead.


  • Morrisons – £7.24 cashback on your first £40 shop

Morrisons have cashback offers from both Quidco and TopCashback – both offering the same amount of £7.24 off a £40 spend. Here’s the offer from Quidco and TopCashback.


  • Ocado – £9.45 cashback off a £60 spend

Ocado’s website has a VERY LONG wait… but if you can get on, both TopCashback and Quidco are offering £9.45 cashback on your shopping.


  • Iceland – 4.72% cashback

If you’re a new customer to Iceland online shopping, you can get 4.72% cashback via Quidco’s Iceland page (new members sign up here).

If you prefer using TopCashback, you can get 3% cashback on your shop. There is no minimum spend on both of these to claim the cashback.


Hopefully there’s at least one deal here which will be useful to you. If you’ve used all of these, then maybe try shopping at Aldi or Lidl for a week to see if you like the swaps – as there could be a lot of money to be saved by switching supermarket.

If you’re shopping at Tesco, remember there are coupons in the Tesco magazine (which also work online) and you can get money off your Waitrose shopping on Airtime Rewards.

Will you be using one of these offers? I’d love to know in the comments below, on Twitter @Jordon_Cox or on Facebook.

1 CommentClose Comments

1 Comment

  • Laura
    Posted 26th January 2020 at 9:43 pm 0Likes

    I’m going to use the Sainsbury’s one and maybe the Waitrose as I’ve never shopped online with them – plus I can use airtime rewards for the Waitrose shop.

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Jordon Cox - Coupon Kid - Money Saving Tips Vouchers Coupons Bargains Public Speaker
About me

Hi there! I’m Jordon Cox, Britain’s Coupon Kid. I blog about the best ways to save money through deals, hacks and tricks. I’ve been blogging for nearly 8 years and regularly appear as an expert on TV, radio and print about saving money.

I’ve spent the past 4 years working for MoneySavingExpert, and now I’ve taken the leap to work for myself, and pump out deals even more frequently to help you put money back in your pocket.

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