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Boots 70% off sale is long awaited by deal hunters every year. But when does it start in 2020? Here’s what we know so far…

January sales are two a penny right now, but the long awaited one is still at bay. Boots 70% off sales have huge queues each year, with popular brands like No7 and Soap & Glory reduced. Stock usually goes quick, so knowing the date is a huge help.

Currently, products are on a 50% off sale, but we’re waiting for it to boost to 70% off (and remember, you can get an extra 5% off any purchase at Boots with Airtime Rewards too – getting even more money off)!

There are rumours every year around when it starts, and this year is no exception. I’ve tried to make sense of it all to find out when the sale might be on.

What has happened before?

The Boots 70% off sale has been happening for the past 5 years, and has always launched on a Friday. For the first few years, it started on the 4th Friday of the year, until last year when it shocked us all and started on Feb 1st (the 5th Friday).

Some have speculated that this was because Boots wanted it to be after payday – so people would have money to spend, where they wouldn’t in January normally. 

In the lead up to each 70% off sale, signs have been spotted in stores and items moved over to a certain section – which tip people off that something is coming.

What is rumoured this year?

Whether the sale will start on the 4th or 5th Friday of the year remains to be seen. This puts the dates at either Fri 25th Jan, or Fri 31st Jan.

Judging by the speculation around Boots moving the date till after payday, if true would mean Jan 31st is the most likely option.

If I were a betting man (which I am), I’d say it’s going to start on Friday January 31st 2020.

The items that will be reduced to 70% off are currently half price in stores, so it’s probably in Boots’ best interest to keep the price higher for longer to make more money. That would however mean, that stock may go down as it is naturally bought throughout the weeks leading up to it.

What will be included in the sale?

The sale will be in stores only (find your nearest) and is first come first served, so if you want something, you’ll need to go to shops the day it starts.

If you can get your hands on some 70% off items, they would be great Christmas gifts (if you can save them that long).

Brands usually found in the sale includes Soap & Glory, No7, Max Factor, Champneys, Childs Farm and maybe even some gift sets from the likes of FCUK and Nivea.

I’ll keep this blog fully updated in the lead up to the sale with any new information thrown out – so be sure to keep checking back.

If you want to save an extra 5% on your Boots purchases too – the Airtime Rewards app get you that extra bonus, dropping the price even more. 

So what do you think about the 70% off sale? Do you wait for it each year, or do you skip it? I’d love to know in the comments below, on Twitter @Jordon_Cox or on Facebook.

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Jordon Cox - Coupon Kid - Money Saving Tips Vouchers Coupons Bargains Public Speaker
About me

Hi there! I’m Jordon Cox, Britain’s Coupon Kid. I blog about the best ways to save money through deals, hacks and tricks. I’ve been blogging for nearly 8 years and regularly appear as an expert on TV, radio and print about saving money.

I’ve spent the past 4 years working for MoneySavingExpert, and now I’ve taken the leap to work for myself, and pump out deals even more frequently to help you put money back in your pocket.

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