Mediavine Programmatic Advertising (Ver 1.1)
The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.
First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.
Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.
The Website collects the following data using a cookie when serving personalized ads:
- IP Address
- Operating System type
- Operating System version
- Device Type
- Language of the website
- Web browser type
- Email (in hashed form)
Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.
If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.
For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.
If at any time you would like to unsubscribe from receiving future emails, you can email us at
and we will promptly remove you from ALL correspondence.
Mediavine Programmatic Advertising
For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click here
Facebook Pixels
We use the Facebook Pixel in the basic version to display personalised advertising for you on the Facebook platform. Facebook is operated by Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland (“Facebook”).
For this purpose, we transmit information about your user activity on our website and certain other personal data (such as your pixel ID and the Facebook cookie) to Facebook via the pixel. This information also includes, in particular, so-called http headers (e.g. your IP address and information about your browser) and click data (i.e. the buttons clicked on our website as well as their names and the web pages visited). This allows users of our website to be shown interest based advertisements (“Facebook Ads” / “Instagram Ads”) when they visit the social network Facebook or other websites that also use this function and allows us to make our website even more interesting for you.
Due to the tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of the pixel. Through the integration of
Facebook Custom Audiences, Facebook receives the information that you have called up a corresponding online offer from us or clicked on an ad from us. If you are registered with one of Facebook’s services, Facebook can assign the visit to your respective account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers. The Facebook pixel enables the measurement, evaluation and optimisation of the effectiveness of Facebook ads for statistical and market research purposes. We only receive reports from Facebook in anonymised form.
The legal basis for the processing of your personal data is your explicit consent according to Art. 6 (1) a) GDPR.
Deactivating the “Facebook Custom Audiences” function is also possible for logged-in users at www.facebook.com/settings/. For more information on the collection and use of data by Facebook, as well as your rights in this regard and options for protecting your privacy, please refer to Facebook’s privacy policy (https://www.facebook.com/privacy/explanation). You can revoke your consent to the use of the Facebook pixel at any time with effect for the future by following this link: https://www.facebook.com/login.php? next=https%3A%2F%2Fwww.facebook.com%2Fads%2Fpreferences%2F%3Fentry_pro duct%3Dad _settings_screen. To do this, you must be logged in to Facebook.
For more information on data processing by Facebook, please visit
www.facebook.com/about/ privacy.
