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We all know about price comparison websites, helping you save money on car insurance for example. But did you know there’s also a supermarket price comparison site too?

EDIT: As of March 2020, MySupermarket has closed… but there is an alternative to help you do a supermarket price comparison.

Are there alternatives to MySupermarket?

Now that MySupermarket has gone – are there any grocery and supermarket price comparison alternatives? On Friday 27th March, a brand new tool launched which is a decent alternative.

My friends over at Latest Deals have launched a price comparison tool for 6 major supermarkets including Tesco, Asda, Sainsbury’s, Morrisons, Waitrose and Iceland.

Supermarket Price Comparison app

The app allows you to compares prices of products one at a time by using the search function. You’ll be given a list of prices for your item so you can see where is cheapest.

It currently only compares the prices that supermarkets show for online shopping, however it does automatically exclude items if it’s out of stock or there are no delivery slots.

It might not have all the bells and whistles that MySupermarket had, but it’s only in BETA, so there may be more features to come.

The app is available on iOS or Android and full information can be found on their website. Here’s a video explaining how it works too:

I’ve kept my old blog below as it used to be to remember how it once was (in case any companies with lots of money want to make their own version!)

Knowing where the best place to get your groceries every week is hard to figure out. They all switch up offers near enough weekly, so finding the cheapest price is difficult.

Luckily – there’s a way to check prices in each supermarket, and also see where would be cheapest for your whole shopping.

It’s a website called MySupermarket, and it’s got a ton of features to help you price compare the supermarkets. Here’s a full guide of what it is and how to use it.

Supermarket price comparison UK – MySupermarket

MySupermarket compares the prices in all major supermarkets including Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Iceland (and sometimes Aldi & Lidl).

It’s quite simple to use. Type in the name of the product into the search bar and find the item you are looking for. 

Once you’ve clicked on it, you’ll see a table of all the different prices in all supermarkets – so you can see where it’s cheapest. Pretty simple right?

Supermarket Price Comparison

It also has a handy feature that allows you to add your whole shopping into a basket, and find out which supermarket is cheapest to buy it all from – as it adds up the totals of the items you add.

So if you’re not loyal to one supermarket, you could potentially switch and save a bit of money every week on your shopping.

Related: Shopmium cashback app – Free Ben & Jerry’s

You can switch supermarkets at any time

As you begin to put items in your basket, you will notice the panel on the right of all the supermarkets. They are listed in order of basket total, cheapest at the top.

At any point during your shop, you can switch to another supermarket and MySupermarket will move all your items over to ones from that store. 

Bear in mind that some things won’t be available at another supermarket, for example an own-brand product, so will be substituted with something similar, so make sure you double check your basket before you check out.

After clicking on another supermarket in the list, you will be shown a ‘Switch and Save’ popup, showing you how much money you can save but even helps you out with whether that store has a rewards card and even compares delivery costs (or tells you if they don’t deliver).

Supermarket Price Comparison

How to purchase your basket

Once you’ve added everything into your basket on MySupermarket to check where’s cheapest, you are able to move that exact basket over to any supermarket straight away for a quick and easy checkout. You won’t have to enter everything again.

Hit the ‘checkout’ button to begin your checkout. Once your MySupermarket account is linked to the supermarket’s account, you will be able to send your basket to the supermarket. 

After pressing this, you will be reminded of how much money you have saved while you wait for it to be transferred.

Once complete, simply head over to the supermarket’s own website and log in to see all your groceries in the basket, ready to book a time slot (if you didn’t earlier) and complete check out as normal. 

This way however, you know that after the supermarket price comparison, you’re getting the best price.

How do I check what’s cheap this week?

If you don’t have a shopping basket or items in mind, there is an offers tab to find reduced items in each supermarket. 

These items on offer will show you the percentage price drop from the regular price, the new price and the new price per unit value.

There are also ‘Savvy Buys’ which let you know when something is at least 30% cheaper than the average price across all the supermarkets – which is really handy to know.

How else can supermarket price comparison websites save me money?

There are a lot of handy features to save you a little more if you’re a cost conscious shopper. Here are a few of my favourites:

  • Unlike all the normal supermarket online shops, MySupermarket allows you to sort products by price per unit, so when you’re looking to top up your dishwasher tablet stash, you can sort by how much each tablet costs – including ones which are on offer.
  • When you add a product to your basket, MySupermarket will check if that’s the cheapest option for that product and if it isn’t, it will put up a blue banner to suggest that you ‘Swap and Save’. Click this blue banner to be shown an array of alternative products.
  • This swap and save feature will also include items which would mean you would have to buy more (sometimes in conjunction with a multi-buy offer) to receive a cheaper per unit price for that product. Choosing to swap an item rewards you with a satisfying “ker-ching!” sound as it is added to your basket!
  • If you miss any of these blue banners, you can always check in using the saving options area in the right sidebar, where it shows you how many items you can swap to save money.

Supermarket price comparison

Is there a supermarket price comparison app for MySupermarket?

Of course! It’s available on both the App Store and Google Play. This is quite handy for using when you’re in the supermarket, as it has a scan feature. 

This lets you check the prices of that item in all supermarkets after scanning the barcode, and you can also set price alerts on it and get a notification when it drops in price.

Clicking the plus icon in a circle will add it to your basket. This scan feature is handy for adding things as you run out of them while cooking for example; scanning the product’s packaging as you put it in the bin. No need for shopping lists any more!

The app has similar functionality to the website – to swap supermarket you will need to look to the bottom of the screen and press the supermarket name and choose the alternative supermarket there.

Your swap and save deals are found by going to your basket (the icon looks like a shopping list in the top right), then pressing the saving centre blue banner at the bottom.


If you’re someone who does their weekly shop online, this is such an easy tool to use as you will already be used to the online supermarket websites.

The ability to sort by unit price is, on its own, a fantastic feature of anyone who wants to make sure they’re getting the best price for their grocery shopping.

Adding the app means busy people can add things to their basket during the week as they use items around the house, then only need to check prices and checkout when they want their next delivery.

Hopefully this gives you a glimpse into the world of supermarket price comparison in the UK. If you shop in Waitrose, don’t forget you can get 5% back with Airtime Rewards. You can also get free supermarket shopping by using cashback app Shopmium.

Have you ever used MySupermarket? I’d love to know in the comments below, on Twitter @Jordon_Cox or on Facebook.

3 CommentsClose Comments


  • Frazer
    Posted 29th February 2020 at 11:09 am 0Likes

    It just closed, you don’t know any comparable comparison sites ? (normally I’d say haha as that’s comedy writing, but it’s a bit of a downer)

  • David
    Posted 14th March 2020 at 11:55 pm 0Likes

    If you are looking for an alternative to MySupermarket then you can sign up for early access to a similar app at We have already launched a preview version of the app for a select group of friends, but we will be inviting others to the preview and then launching very soon!

  • Arputha
    Posted 16th March 2020 at 2:40 am 0Likes

    Thanks for sharing this useful information. Everyone likes to save money. The best money saving site is Each and every day they offer hot discounts, cashbacks for all products. So i’m always preferring SAVEJI for online shopping. Yesterday I bought some cosmetic items and got 40% discounts. You may also try it and save your money.

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Jordon Cox - Coupon Kid - Money Saving Tips Vouchers Coupons Bargains Public Speaker
About me

Hi there! I’m Jordon Cox, Britain’s Coupon Kid. I blog about the best ways to save money through deals, hacks and tricks. I’ve been blogging for nearly 8 years and regularly appear as an expert on TV, radio and print about saving money.

I’ve spent the past 4 years working for MoneySavingExpert, and now I’ve taken the leap to work for myself, and pump out deals even more frequently to help you put money back in your pocket.

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